Content Calendar and Editorial Workflow for Marketing Teams
From strategy to publication, Manager.Social gives your content team the tools to plan topic clusters, produce SEO-optimized articles, manage collateral, and measure what drives results — without spreadsheets or disconnected tools.
Tools for Every Stage of the Content Lifecycle
Whether you are an in-house marketing department or an agency producing content for multiple brands, these features keep your pipeline organized and efficient.
Content Briefs
Generate structured briefs that include target keywords, word count, audience persona, outline, and competitive references. Writers receive clear direction, reducing revision cycles and keeping every piece aligned with SEO goals.
Topic Clusters & Pillar Pages
Organize your content around topic clusters. Define pillar pages, map supporting articles, and visualize the internal linking structure that signals topical authority to search engines.
Version Tracking
Every edit is saved as a new content version. Compare drafts side by side, revert to earlier iterations, and maintain a complete audit trail from first outline to final publication.
MarCom Plans & Milestones
Build comprehensive marketing communications plans with budgets, timelines, and milestones. Link deliverables to collateral assets and track completion status as campaigns progress.
Collateral & Asset Management
Assign collateral to team members with due dates and hour allocations. Track production status from brief through upload. Log time against each asset to maintain visibility on workload and budget.
Calendar View
View all content pieces, milestones, and social posts on a unified marketing calendar. Filter by type, assignee, or domain to focus on what matters for your current sprint.
The Content Workflow, End to End
Plan
Define your content strategy using keyword research data and competitive analysis. Create topic clusters, set quarterly goals, and build a MarCom plan that ties every piece to a business objective.
Brief
Generate detailed content briefs that specify keywords, target audience, competitors to beat, and a suggested outline. Briefs ensure every writer starts with the same strategic foundation.
Produce
Writers create drafts within the platform. Version tracking captures every revision. Internal comments let editors provide feedback without email threads. Status labels keep the pipeline organized.
Publish & Distribute
Publish finished content to your CMS or social channels. Attach assets to milestones to track delivery. Use the calendar to stagger releases for maximum audience reach.
Measure
Connect content performance back to organic traffic and ranking data. See which topic clusters drive the most impressions, clicks, and conversions — then double down on what works.
Content Marketing, Connected to Everything Else
Keyword Research Integration
Pull keyword ideas and SERP data directly into content briefs. Every article starts with validated demand data instead of guesswork.
Social Publishing
Promote published content through the built-in social scheduler. Create social snippets from article highlights and schedule distribution in the same session.
Task Management
Assign writing tasks with deadlines, track progress on a Kanban board, and link every task to the content brief it serves. Nothing falls through the cracks.
Report Generation
Include content metrics in automated reports alongside SEO, social, and PPC data. Show leadership how content contributes to the broader marketing engine.
Explore more features
Bring Structure to Your Content Operation
Your first brief is a few clicks away. Start planning content that ranks.
Start Free Trial