Google Ads and Meta (Facebook + Instagram) — read/write. Cross-network pacing, automated bid rules, negative-keyword sync, and ROAS that actually matches your CRM.
Six tools you'd otherwise glue together with spreadsheets, scripts, and four browser tabs. Here, they're one workflow.
Google Ads and Meta (Facebook + Instagram), in one screen. Pause, edit budgets, change bids, swap creatives, build campaigns — without leaving the workspace.
Bid up/down on CPA or ROAS, pause bleeders, sync negatives, alert on pacing drift. Hourly cadence. Every action logged. Two clicks to revert.
Set monthly caps per campaign, brand, or network. We track MTD pace, project end-of-month spend, and warn 4 days early when you're tracking >10% off-budget.
Match conversions back to clicks via UTMs, server-side events, and CRM sync. See revenue per network, campaign, ad group, keyword — not just what each platform claims.
Build one master negative list. Push to every Google Ads account in one click. Auto-add waste terms when CPA exceeds threshold.
Auto-emailed weekly PDFs per client: spend, ROAS, top campaigns, wasted-spend savings, week-over-week deltas. Drop in your client's logo.
One screen for every network: spend, pacing, ROAS, top campaigns, automated-rule activity. Click any row to drill into ad groups, keywords, audiences, or creatives.
| Campaign | Net | Spend | Conv | CPA | ROAS | Pacing | Status |
|---|---|---|---|---|---|---|---|
| Brand · Search · NA | $8,420 | 412 | $20.4 | 7.2x | 62% | • Active | |
| Retargeting · Advantage+ | $5,210 | 284 | $18.3 | 6.8x | 70% | • Active | |
| Cold · Lookalike 1% · US | $4,180 | 128 | $32.6 | 4.4x | 88% | • Active | |
| Advantage+ Shopping · US | $3,640 | 158 | $23.0 | 5.4x | 54% | • Active | |
| Search · Non-brand · NA | $2,180 | 96 | $22.7 | 4.6x | 48% | • Active | |
| Display · Retargeting | $1,920 | 38 | $50.5 | 1.8x | 92% | • Paused by rule | |
| PMax · Shopping · EMEA | $6,140 | 218 | $28.2 | 5.9x | 64% | • Active |
OAuth into Google Ads and Meta in under 2 minutes. We pull 24 months of historical spend & performance for the baseline.
Set monthly budgets per campaign or brand. We monitor pace hourly and alert before you blow past — not after.
Pick from 24 starter rules or build your own. Bid up on winners, pause bleeders, sync negatives, alert on drift.
Match conversions to clicks via UTMs + S2S + CRM. Real revenue per network. Settle the "who gets credit" argument with data.
| Capability | Manager.Social | Native ad UIs | Spreadsheet stack |
|---|---|---|---|
| All networks in one screen | Google + Metaread/write | 1 per tab | − |
| Cross-network ROAS | De-duped + CRM-matched | In-platform only | VLOOKUP nightmare |
| Automated bid rules | Hourly · reversible | Per-network only | − |
| Pacing alerts | 4 days early | EOM only | Manual check |
| Negative keyword sync | Master list | Per account | − |
| White-label client reports | Auto-emailed | − | Manual export |
| Audit log on every change | Who · what · why | Limited | Slack archaeology |
Import 24 months of history. We surface low-ROAS ad sets, search-term waste, and audience overlaps within hours. Apply rules, watch CPA fall.
Brand-grouped portfolios. Spend up to a master view. White-label PDFs auto-emailed Mondays. New-team-member onboarding in one afternoon.
Server-side events + UTMs + CRM sync. Real revenue per network, de-duped. The Meta-vs-Google credit fight ends when one number wins.
Set caps once. Hourly pacing checks, 4-day-early warnings, optional auto-throttle. Stop refreshing the dashboard at 11pm on the 28th.
Revenue ÷ ad spend. A 4x ROAS means $4 of revenue per $1 spent. Blended ROAS combines all networks; in-platform ROAS is what each network claims.
Total ad spend ÷ number of conversions. Best paired with a target — if your contribution margin is $80, a $90 CPA loses money on every win.
How fast you're spending against a monthly cap. 50% pace on day 15 of a 30-day month is on-target. 80% pace on day 15 means trouble.
Google's automated, multi-channel campaign type — Search, Display, YouTube, Gmail, Discover combined. Asset groups + audience signals replace ad groups.
Conversion events sent server-to-server (CAPI, Enhanced Conversions, etc.) instead of relying on the browser pixel. Survives ad-blockers and ITP.
A term you tell the network never to match. Master neg lists prevent the same waste term from costing you across every Google account at once.
Google Ads and Meta (Facebook + Instagram). Both read/write — pause, edit budgets, change bids, and create campaigns from inside Manager.Social.
We unify spend across networks and match conversions back via UTMs, server-side events, and (optionally) a CRM sync. So you see real revenue per network, per campaign, per keyword — not just the in-platform conversion counts each network claims for itself.
Bid up/down on CPA or ROAS thresholds, pause bleeders, alert on pacing drift, sync negatives across accounts, and copy winning ads into new ad groups. Rules run hourly. Every change is logged with who/what/why and is reversible in two clicks.
Yes. Group accounts under brands or clients, assign team members per brand, and roll spend up to a portfolio view. White-label client logins and PDF reports are included on the Pro and Agency plans.
Yes. Set a monthly budget per campaign or per network. We track day-of-month pace, projected end-of-month spend, and warn 4 days early if you're tracking >10% over or under. Auto-adjust caps if you turn that on.
Yes. PMax (Google) and Advantage+ Shopping (Meta) campaigns are managed with the same UI as standard campaigns — asset groups, audience signals, and listing groups all visible and editable inline.
Connect your ad accounts free. See wasted spend on day one. Run your first rule by lunch.
No card required · Set up in under 60 seconds